Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, they focus on simplicity and practicality, and they have the utmost respect for the environment.
This is what they do:
- Develop functional, durable and timeless outdoor gear
- Act responsibly towards nature, animals and people
- Inspire and develop interest in outdoor life
“We’ve been trekking for more than 50 years; I hope we never get there.”